If you are naturally very pale and can’t find a shade noticeably lighter than your skin tone, opt for the lightest shade you can find with a pearlescent finish. If you have a naturally dark skin tone, avoid the icy shades and choose warmer hues, like rose gold or bronze. [2] X Research source

In general, you still want a product that’s two shades lighter than your skin tone, but experiment with the amount of shimmer you use to create different effects. [6] X Research source

Powdered eyeshadows packaged in compacts and pots are by far the most popular formulas. Because of this, powdered formulas will provide the widest range of shades and colors. If you have oily skin, or if you want to experiment with a lot of different highlighter looks, try a powdered eyeshadow formula first.

If you have dry skin, the last thing you want to do is make it even drier. Powdered eyeshadow, just like regular face powder, can dry out your skin, emphasize wrinkles and create the least natural-looking results. Unlike powder, cream formulas won’t collect in wrinkles and folds, which tends to emphasize these imperfections.

These products are often sold in metallic shades that can create a very dramatic highlight. If you want to create an intense glow, opt for a liquid eyeshadow formula. Look for names that reference metallic substances, or use words like “glow” “moondust” or “glitter” on the packaging. [9] X Research source

Any formula will do, but a cream or liquid formula is often recommended to create a natural looking glow. For the most natural looking results, highlight after you’ve applied your foundation, but before you apply blush.

Apply it to either or both areas, depending on what you’re going for, and then blend out so that the effect looks natural. [12] X Research source Additionally, you can accentuate your eyes and give them a “lift” by applying highlighter right above and right below your brow bones. [13] X Research source

Apply a dot of highlighter in your cupid’s bow above your top lip to complete your dewy look. [15] X Research source