To find keywords related to another keyword or topic, type something into the “Add a search term” box at the top and press ↵ Enter or ⏎ Return. You’ll find info about the popularity of this keyword, as well as related keywords under the “Related queries” header. To display results from a specific region only, click the menu labeled Worldwide and choose a location. To set the time period for which you want to browse keywords, tap the Past 12 months menu and make your selection. To see keywords that match a certain topic, tap the All categories menu and choose a topic. To display keywords from certain Google products, such as YouTube and Google Shopping, tap the Web Search menu and make your selection.
Click the downward-pointing arrow next to the number of searches to find similar keywords under “RELATED QUERIES. " Scroll down to see popular trends from yesterday. Continue scrolling down for previous days. To see results by country, click the country menu in the blue bar (it should say your current country) and choose another.
Click the downward-pointing arrow on the far-right side of an entry to see a chart of the keyword’s popularity. Click the CATEGORIES drop-down to select a specific category to peruse. To see results by country, click the country menu in the blue bar (it should say your current country) and choose another.
If you’re using a third-party web browsing privacy extension like Privacy Badger, you’ll need to disable it to use this tool. You can use the WordStream tool up to 30 times without having to pay for the service. There are also many alternatives to this site if you run out of searches, such as https://www. wordtracker. com.
If you want to narrow down the results, you can set filters using the “Choose industry” and “Select Country” menus. To see how well some of the keywords on your website are performing, enter your URL into the search box instead.
This WordStream tool is especially valuable for PPC ads because it allows you to bid on terms that will actually be used by people to find and buy products. Once you are able to determine popular, specific keyword phrases, you can improve the value of your PPC marketing.
Look for “head” keywords. These are the terms that are the most popular. They are fairly general, and they are the most expensive terms to bid on for Pay Per Click (PPC) ads. Also look for long-tail keywords that relate to your site or products. These are the longer groups of 3 to 5 terms and phrases. They are the terms people use to search for a very specific item. They are less expensive to use in PPC ads and result in fewer searches, but result in the best targeted marketing.
If you are using WordPress. com, there is an automated analytics tool through the “Jetpack” program, as well as a more basic reporting tool that appears on your site’s main dashboard. If you do not have a website analytics program to analyze your web traffic, start it now. You can sign up for a free account with Google Analytics, post code onto your website and start tracking traffic within 24 hours.
Your research into popular terms may change the search term listed in this area week by week. As you use hot topic keywords, launch marketing campaigns and use long-tail keywords in your PPC ads, your popular search terms are likely to change. If the search terms listed in this area are extremely general, you can deduce that you have more competition for clicks with that search term. Targeting other keywords or producing higher quality content can improve your search engine ranking.
