Google likes to see lots of text with correct grammar and spelling. Make sure your content matches the preview of your site from the search page. If you bait and switch readers, or if they otherwise immediately leave and look for something else, your rankings will be docked. [2] X Expert Source Richard CasamentoDigital Business Development Specialist Expert Interview. 30 March 2021.

This applies to subpages as well. Use descriptive and valid URLS for each page of the website. Give the pages names that tell search engines and users what they are instead of using generic names like “page1”. Instead, do something like weddings, for your wedding rentals and catering page. Keywords in subdomains also work in your favor. So for example, if you have a section of your site that is for wholesale, use an address like “weddings and wholesale”.

Remember, you want these backlinks to be quality. Google can tell the difference. Do not spam comment sections trying to build backlinks for yourself. You will be docked for this behavior.

Keep interacting with your customers online so that they can feel valued. Try to respond to the reviews as this would be appreciated by the customers. Retweet and repost your good reviews.

Do some tweaking to your website in order to stay up-to-date with the latest trends. Use free online tools to keep updating your website on a regular basis.