Providing more text (i. e. crawlable content). Placing the content as close to the top of the page as possible. [1] X Research source As you produce more crawlable and indexable information, you will rise in the search results.
Balance is the key. Be careful not to overuse these key words and phrases. These keywords and phrases should also appear in your HTML title tags, meta “description” tags, anchor text, alt text, headings, and URLS. There can be a lot of nuance when looking for the ideal keywords, and you need to use your experience and your judgment when working towards finding those perfect keywords over time. You should start testing the keywords you defined and rank for them over time, by creating content and evaluating what works and what doesn’t work.
Directly in your original content Directory of relevant resources, blogs, etc. Infographics News and/or blog feeds[2] X Research source
Submitting your blog to web directories Networking with web masters/bloggers producing similar or relevant content Produce content that draws users to your site[3] X Research source
Users can quickly share or repost your announcement on their own social media pages. [4] X Research source
Download the html file to your computer. Open the html file with a text editor. Make the changes to the html file. Save the files to your computer and then upload them back to your site. [6] X Research source
Each page within your site should have a unique HTML title tag. Do not use generic page titles, like “Page 1” or “Blog 5/16. ” Do not name your home page, “Home Page. ” This title will also appear as the first line of a search result for your site. As a result, both search engines and users assess the relevance of your blog post based on the contents of your title tag.
Compose an individual “description” for each page of your site. The summary should be between one sentence and one paragraph long. Make sure your summary accurately describes the page. Thoughtfully integrate keywords and key phrases in your meta tag “description. ”
Produce anchor text that is descriptive, brief, and relevant to the linked page. Avoid simple anchor text, like “click here” or “blog. ” Google suggests that you should write anchor text for internal and external links. The search engine also encourages web masters to format their anchor text so that is stands out from standard content.
The image’s filename and alt text should be short, yet descriptive. Do not use stock filenames and alt text, like “<img src=“banner. jpeg” alt=“Banner 5/16”>. ”
Make sure the URL is related to the content displayed on the page. Only create one URL per page. This URL should be used in internal links.
Place your blog’s content into a hierarchical organization structure. The structure should be based on how you think users will move through your blog. Provide users a standard navigation bar on each and every page. This will allow users to easily navigate between pages of your blog. The link to your home page should appear on the left, followed in descending order by links to the most popular sections of your site. Include a site map, a single page that shows your blog’s hierarchy of pages. If users are having trouble navigating through your site with the “breadcrumb” links, they can use the site map to move through the blog.
Submitting a XML Sitemap to search engines to make it easier for bots to find, crawl, and index your blog. Make sure your navigational links are text-heavy. If possible, do not use images, animations, or drop down menus—these may prevent bots from accessing your entire site. Block Search Engines from crawling unnecessary parts of your site, like comments sections and links to sites that may damage the reputation of your blog.
