The structure of an academic presentation should follow roughly the same structure as an academic paper, first introducing your main point, supporting it with evidence, and then a short conclusion. For business presentations, Guy Kawasaki (a notable business adviser and marketing guru) suggests this standard presentation structure[1] X Research source : The Problem Your solution Business model Underlying magic/technology Marketing and sales Competition Team Projections and milestones Status and timeline Summary and call to action

It’s not enough to show why your information is important to someone else; you have to make it important to your audience. Make them understand why they should care. For example, don’t give a lecture on history and just expect students to care. You need to show them how that history directly ties to current events and affects their lives. Look for parallels and direct correlations to tie your information to your audience.