Use search engines like Google to look at search terms that are used by companies or products that are similar to your own. Make a list of search terms that are commonly used for similar products and services. Look at the related searches when you plug in a keyword to get ideas for search terms and to modify your own to fit popular search terms.
For example, if you’re selling a sports calendar, the URL for your page selling sports calendar could be: “www. yourbusiness. com/sports_calendar. ” If you use a more broad keyword, your page may not appear in specific searches from people. If you sell a sports calendar but you use the word “calendar” in your URL, your page may not appear for people searching for a sports calendar. Use URLs that are easy to remember so a customer can find you again.
Incorporate keywords organically so they look genuine and legitimate, rather than just jamming as many keywords as you can, which can drive people away from your page. For example, if you owned a beauty salon, you would want the meta description of your salon’s website to include words like “beauty, salon, treatments, facials, and manicures” included in your meta description to help your website appear in Google searches. Use Google and Bing webmaster tools to revise your title tag and meta descriptions. A title tag is also the hyperlink that people will click on to go to your page.
Search engines like Google and Bing could penalize your website and cause it to not appear in any search results.
The goal is to create content that will promote brand awareness, increase audience engagement with your company, create loyal customers, and increase sales. The content needs to be relevant to your target audience, appealing to them based on their interests. Content marketing can also reduce your total marketing costs, because you’re spending your marketing budget much more efficiently when you’ve effectively delivered content to your target audiences.
Get feedback from your customers to shape your marketing message. You can hire a marketing strategist to help you hone your marketing strategy. Marketing content is meant to capture attention and educate your audience about your products and services.
Use programs like Photoshop or Canva to make graphics that are visually appealing and project your brand. Use video editing software to make short advertisements to use.
Use a blog to post regular content that your readers want to keep coming back to see. Blogs can be professional or they can be intimate, or a combination of the two. Funny and engaging content that isn’t necessarily related to your business can help connect you with your customers on a personal level.
Use the content that works as a model for any future content you create.
One of the best things about advertising on social media platforms is how much you can customize what audience will see your advertisements. You can target by categories like age, location, gender, interests, even people’s internet search history. Social media advertising is cost-effective and often results in increased sales because the people who see your ads are people who are likely to purchase your goods or services.
You can also post content to your business page that can be shared by other people. So if you’re running a flash-sale or special, Facebook is a great place to get the word out.
Facebook owns Instagram, so you can link your Instagram account to your Facebook account and post simultaneously to both platforms.
You can tweet about industry news or a sale to keep engagement up with your followers. Use hashtags (#) to link your posts to other posts that also contain the hashtagged word. For example, if you owned a shoe store, and you wanted to advertise a flash online sale, you could post the sale information on Twitter and use hashtags like #shoesforsale, #shoesaddict, #sneakers, and #footwear to get your post into a larger group of posts related to shoe sales.
LinkedIn is also a great social platform to search for potential employees. If you owned a company selling life insurance policies, you could post a job listing seeking young professionals to join your sales team. Applicants can respond to the listing through the platform, send you their resume, even complete a questionnaire to help you narrow down your candidates.
Management programs take the hassle out of using each individual account to advertise your business. Many programs offer free versions that have limited options but can still be used to manage your social media accounts. [16] X Research source Management programs also have analytics and data that will tell you how much people click on or respond to a particular post or advertisement, which allows you to spend your money on ads that work.
Because everything is trackable with marketing software, you can get easily get data that will tell you the success of your email campaigns. The return on investment (ROI) with email marketing is very high because you can only send emails to people who have provided you with their email address, and are therefore likely to be interested in your products and services. It’s also free to create an email account for your business.
Be sure you have permission to email someone. Spamming someone’s email with ads or messages they don’t want is a surefire way to drive them away.
Decide on whether you want to do a daily, weekly, or monthly newsletter and stay consistent. Be sure to include lots of links in your newsletter that will drive readers to your website, social media platforms, and products.
Think about who in your contacts are the audience you’re targeting and tailor your content and information to pique their interest.
You can tailor your campaigns to be more effective. Many email marketing services allow you to upload your own newsletter or use their templates to create one.
If your ad content looks good, PPC can be a great tool to drive people to your page. PPC allows small businesses to appear in Google searches for a great value because you only pay for clicks, which means that someone is looking at your website or products. You can also monitor the performance of your ads so you can change them or remove less successful ads.
If other companies start bidding on the keyword, your ad could be moved down unless you spend more money to bid for space on the page.
Facebook also utilizes a bidding system to schedule when and where your ad will appear on the page.
