The introduction is your chance to hook the reader and convince them that reading your cover letter is worth their time. If they aren’t convinced in the first few sentences, they may not read the rest of the letter. Start with a few unique, attention-grabbing lines that are creative and original. This can include relevant anecdotes, facts, or quotes. Always think about it from the perspective of the hiring manager or recruiter: what is the specific value you bring to the company, organization or role? Carefully evaluating a job posting is a great way of gauging the type of company that you’re applying for and can help determine the tone you’ll use in writing your letter from the first paragraph to the last.
From here on out, use 12-point Arial or Times New Roman throughout the entire letter, set your margins to one inch, and use single spacing. Be sure your font is black, and if you’re printing your letter out, use standard-sized paper (8 1/2” by 11”).
You don’t necessarily need to include how you became aware of the position unless it was through a mutual contact or recruiting program—in which case you should make the most of the connection. If you are writing a letter of interest (also known as a prospecting or inquiry letter) in which you are asking about positions that might be available, specify why you are interested in working for the employer.
The complete name of the company to which you are applying for a job The name of the person to whom you are addressing the cover letter The address of the person to whom you are sending the letter The title of the job for which you are applying and/or its reference number, if it exists
“room for advancement” “an opportunity to learn new skills”
“graduate student in environmental science” “customer service professional specializing in the high-end retail market”
“fifteen years of excellent customer service experience” “an outstanding background in scientific research and discovery” “a solid history of dependability in the automotive industry”
“extensive experience with start-ups” “demonstrated ability to solve problems” “refined ability to manage teams” What will you help the company accomplish, if given the job you desire? “increase its bottom line” “meet its goal of providing only the best in customer service” “expand its customer base and increase its revenue”
“entry-level” “management” “senior level”
