For example, Nike speaks directly to its huge customer base with inclusive, positive messages like “Find Your Greatness” and “Just Do It!” If you’re selling eco-friendly clothing, you might appeal to your audience with a message like “Let’s Break the Cycle of Fast-Fashion Pollution. ”
For example, if you’re selling running shoes, you might say something like “Run like Usain Bolt with the latest in our 500 series of runners!”
For example, if you offer free shipping with certain purchases, say something like “Free shipping when you spend $50 or more!” Or, if you have a huge variety of products, write something like “We have the biggest variety of bath soaps in California!” If you have special discounts, promotions, or exclusive offers, you might write something like “Up to 40% off on selected jeans when you buy before April 30th!”
For example, if you’re writing a Google ad to sell skateboards, write something like “We have a huge variety of skateboards!” in the ad’s body. Or, write something like “New York City Skate Shop” for your ad’s headline. It doesn’t matter where you choose to include your keyword. Just make sure that the ad reads naturally and don’t try to cram a bunch of keywords into the copy in a way that doesn’t make sense to readers. Don’t limit yourself to just 1 keyword. If you can include 1 in your headline and 1 in the ad’s body, that’s even better!
For example you might write something like “Call us today to get a roofing repair quote. ” in the ad’s body. Notice the keyword “roofing repair” in the copy as well!
For example, if your audience is surfers and you’re trying to sell surfboard wax on Facebook, imagine a typical surfer and how they would talk, including slang and lingo they might use. Ad copy targeted at surfers might say something like “Stop wiping out, dude! We have a huge variety of board waxes to keep you steady when you’re getting barreled. Order today!”
For example, if you’re writing an ad to sell basketballs to a high school audience, you might write something like “Start of this year’s high school basketball season right with a new basketball!” If you’re writing an ad to sell basketballs to parents of younger players, you might write something like “Get your child a premium new basketball to start them off on the right foot this year!” Keep your general tone the same across ads so your brand has a recognizable voice.
For instance, if the image you want to use for an ad is of a person riding a longboard, make sure your ad copy is about longboards as well and not some other type of skateboard.
This is called doing market research and is the first step you should take before running any kind of advertising campaign. You can do market research by sending out surveys to existing customers, running a focus group, or by gathering information on your competition’s customers, to name a few ways. If you find out that the majority of people who are interested in the type of outdoor clothing you offer are into extreme outdoor sports like mountain climbing, you can write an ad copy that says something like “Conquer the mountains with the new 2021 edition of our polar fleece!”
Avoid including overused buzzwords or cliches in your headline. Study advertisements that are similar to your own to get inspiration. Look at magazines and newspapers for headline ideas. Write down 10 or 15 headlines for the advertisement you want to place. Let them “rest” overnight, then come back to them the next day and pick the one that pulls most at your attention. [10] X Expert Source Alfonso CuestaAdvertising Expert Expert Interview. 30 March 2021.
For example, if you’re advertising an end-of-summer sale on shorts, stick to only mentioning this in your ad. Your headline might be something like “50% Off on Shorts!” and your ad copy might say something like “End-of-summer shorts sale. Everything must go! Come on in and browse our big selection of shorts today. ”
For example, write something like “I’m looking for a serious relationship with someone who doesn’t want children. Preferably someone who exercises and is fit, but is not too obsessed with diet because I don’t like to limit what I eat!” Avoid including cliches like “I like long walks on the beach. ”
For example, you might say something like “I’m a laid-back girl, I work in finance, and I like to travel the world. I try to make at least 2 big trips a year, but sometimes my work gets in the way! Avoid overly wordy vocabulary and unnatural sounding lists of information. Try to have some fun with your ad! Throw some humour in to show your playful side.
