If your press release should not be published until a specific date, change the wording to “HOLD FOR RELEASE UNTIL [DATE]. " Again, use bold font and uppercase.
Keep it short. No more than 1 phrase or sentence. Make it memorable and eye-catching. Refrain from using exclamation points.
Put all important details in the first paragraph. This includes information like where, when, who, what, and why. Use short paragraphs of 2 to 4 sentences each. Try to keep your press release around 400 or 500 words. Write “-more-“at the bottom of the page if you find yourself using multiple pages for your press release. Write in third person. Do not use words like “I,” “me,” or “you. " Instead refer to yourself by name, as if you were talking about someone else. Incorporate quotes. This human element makes it much more likely to be accepted by a newspaper for publication.
Provide basic information about your organization that will help readers know what your company does. Follow this with personal contact information: your name, title, phone number, mobile phone number, email address, web address, and physical address.
