A Death. A Mystery. A Secret History.
New York’s cover copy suggested a Grisham-size blitz for Morrow’s thinky thriller, Giovanni’s Gift (323 pages. Viking. $22.95). But Morrow’s publishers are actually embarked on a sane campaign. Viking paid Morrow an advance in the low six figures. They probably splurged on the beautiful cover, but they hardly overdid the print run (30,000 to 40,000 copies) or the marketing budget ($87.000). What Viking did, they did with caution and class....